During my year at World Class Chiropractic, I managed both Facebook and Google ad campaigns. I was constantly tracking KPI’s and tweaking copy/content.
The campaign goal was to shift our messaging to appeal to a totally new type of patient. Rather than maintain the clinic's typical aging customer, the owner and I devised a strategy to transform our consumer facing image to be younger, more athletic, and CrossFit-centric.
Through paid search advertising, social promotion, consistent email blasts, and multimedia content creation, WCC saw a huge leap in first time customer consultation, social presence, and web traffic.
